7 REASONS WHY CUSTOMERS ARE NOT BUYING YOUR PRODUCTS.
SEVEN REASONS WHY CUSTOMERS ARE NOT BUYING YOUR COMPANY’S PRODUCTS. 1. MANAGEMENT DOES NOT REGARD SALES AS IT’S No. 1 PRIORITY. Your company may be an Engineering or Manufacturing Company. Management therefore regards Manufacturing as the reason for it’s existence. Wrong. Wrong. Wrong. The reason for your Company’s existence is the Customer. Manufacturing is a Means to an End. The End here being the customer. Untill your Management understands that we are : “First and Foremost a Sales Company”, irrespective of weather you are in Audit/Accountancy, Engineering or Human Resources Department, your company’s products will fall behind in the market place-because both management and staff do not see sales as it’s topmost priority. And because Management and staff do not prioritize sales and marketing, there’s going to be a situation whereby your company’s management and staff is not well organized to carry out effective -marketing. Non-Sales staff c...